Get the right message to the right person at the right time with a digital employee engagement solution.

Effective communication is crucial for the success of any organisation, particularly when it comes to communicating with frontline workers. These employees are boots on the ground, and their daily efforts contribute significantly to the business’s overall success. However, communicating with frontline workers can be challenging, especially when they work shifts and are spread out across various locations. Mobile employee engagement solutions answer this problem by offering an effective communication method.

In this article, we will explore the benefits of using digital employee engagement platforms to communicate with frontline workers and provide tips on using them effectively.

Why digital employee engagement solutions are essential

Digital employee experience management has become increasingly popular in recent years, particularly with the rise of remote work. They allow organisations to communicate effectively with their employees, regardless of location. They provide a central platform for employees to access all the information they need, send feedback directly to the business, and receive updates from their managers.

According to a report by Gallup, only 20% of employees worldwide are engaged at work, while the remaining 80% are not engaged or are actively disengaged. These figures highlight the importance of finding ways to engage employees effectively. Digital employee engagement solutions offer a convenient and accessible platform for employees to connect with their managers and colleagues, receive recognition for their efforts, and access relevant information.

The Benefits

There are many benefits to using digital employee engagement solutions to communicate with frontline workers, including:

  • Improved communication: Digital employee engagement apps provide a convenient way for communications teams to share news and important info with all employees in real-time. No more reliance on outsourced distribution channels or mixed messages from broken telephones.
  • Increased engagement: Engaged employees are more productive, innovative, and committed. Digital employee engagement apps provide a platform for employees to receive recognition for their efforts, connect with their colleagues, and access information relevant to their work, all of which can improve engagement levels.
  • Enhanced productivity: When employees have access to information, resources, and support, they are more likely to be productive. Digital employee engagement solutions can provide frontline workers with the tools and resources to perform their jobs effectively, boosting productivity.
  • Improved retention rates: Employees who feel engaged and supported are likelier to stay with their organisation long-term. Digital employee engagement solutions can help improve retention rates by providing a platform for employees to connect with their colleagues and managers, receive recognition for their efforts, and access information relevant to their work.

Top Tips for Digital Employee Engagement Solutions

While digital employee engagement apps offer many benefits, they are only effective if used correctly. Here are some tips for using these apps effectively:

  • Tailor your communication: Different employees have different needs when it comes to communication. Create content that speaks to the different requirements of different employees. Digital employee engagement solutions enable the right message to get to the right person at the right time for the correct action to take place.
  • Provide relevant information: Ensure that the information you share on the app is relevant to each employee’s role and responsibilities. This will help to keep them engaged and motivated.
  • Encourage interaction: Digital employee engagement apps provide a platform for employees to connect with their colleagues and managers. Encourage interaction by creating forums, discussion groups, and Q&A sessions.
  • Recognise achievements: Recognise employees who have gone above and beyond in their work. This will help to boost morale and encourage others to strive for excellence.
  • Make it easy to use: Ensure that any digital solution is easy to use and accessible to all employees. Provide training and support where necessary to ensure everyone can use the app effectively.

What do the numbers say?

The following statistics highlight the effectiveness of digital employee engagement apps:

  • According to a survey by Gallup, employees who use digital employee engagement apps are 21% more likely to feel engaged in their work than those who don’t use these apps.
  • A further study by Gallup, cited in HBR, found that organisations that the turnover rate for disengaged employees is 10 percent higher than for engaged employees.
  • A report by Deloitte found that businesses with highly engaged employees have a 25% higher profitability rate than those with disengaged employees.
  • According to a study by Oracle, employees who feel recognised and valued are 79% more likely to be satisfied with their jobs.

Key Takeaways

Digital employee engagement solutions offer a convenient and effective way to communicate with frontline workers, improving engagement levels, employee productivity, and retention rates. By tailoring communication, providing relevant information, encouraging interaction, recognising achievements, and making the app easy to use, managers can maximise the effectiveness of these apps. The statistics highlight the positive impact of these apps on employee engagement, customer satisfaction, and profitability. With the right approach, a digital employee engagement solution can help your organisation to build a highly engaged and productive workforce. Talk to an expert to find out more.